Before you submit
A tagline of 60 characters or fewer, a description under 500, a 240 by 240 thumbnail and at least two gallery images (1270 by 760 is recommended).
You can launch your own product without a hunter. Use the first comment to explain why you built it and ask for feedback, never for upvotes.
How to launch on Product Hunt, step by step
Product Hunt is free to launch on. Each launch day starts at 12:01 AM Pacific, and products compete on the homepage leaderboard for Product of the Day. You can submit your own product; you do not need a hunter.
Prepare the listing
The name field is the name only, with no description or emojis. The tagline has 60 characters and the description 500. You need a square thumbnail (240 by 240 recommended, under 3 MB) and at least two gallery images (1270 by 760 recommended). A video is optional and must be a public YouTube link.
Add your co-makers early
Co-makers are only credited if their Product Hunt accounts exist before the launch, so invite them while you are still preparing.
Schedule the launch
Log in, choose Submit, then New Product. You can schedule up to a month ahead. Launching at 12:01 AM Pacific gives the product the whole day on the homepage.
Write the first comment
Explain why you built it, who it is for and what feedback you want. Product Hunt says 70% of products that became Product of the Day, Week or Month had a first comment from the maker.
Spend the day in the comments
Reply to every comment, and when you share the launch, ask people to visit and leave feedback rather than to upvote.
Product Hunt's own rules
- You cannot ask people directly to upvote your product. Ask them to visit and comment instead.
- Company accounts are not allowed. Launch from a personal account.
- Link directly to your product. Shortened links and links with Google UTM tags are not accepted.
- Relaunching the same product within six months has its own rules.
Mistakes to avoid
- Adding tracking tags to the product link, which Product Hunt does not accept. The submission kit gives Product Hunt your plain address for this reason.
- Inviting co-makers on the day, after their accounts can no longer be credited.
- Launching on a day you cannot spend replying to comments.
Checked against Product Hunt's own pages: producthunt.com/launch/preparing-for-launch (opens in a new tab), producthunt.com/launch (opens in a new tab)
Cost, wait and links
- Cost
- Free submission. Launching is free. Advertising is sold separately.
- Wait
- Not stated by the site
- Launch time
- 12:01 AM Pacific
- Timing
- Launches can be scheduled up to a month ahead.
- Links
- Not confirmed
Requirements
- You need an account to submit.
What to have ready
- Tagline: up to 60 characters
- Description: up to 500 characters
- Logo
- Gallery images
- A demo video
- A first comment from the maker
- Thumbnail: 240 by 240 pixels
- Gallery image (recommended size): 1270 by 760 pixels
Prepare this in the submission kit, with character counters and a size check for your images.
What founders got here
No founder has reported results here yet. Figures appear once 3 reports are approved, as medians and labelled self reported.
Launched on Product Hunt? Share your resultsWhere this comes from
Checked against the site's own pages. Fees and rules change, so confirm on the site before paying.
Questions about launching on Product Hunt
What time should I launch on Product Hunt?
- At 12:01 AM Pacific. Each launch day starts then, so launching at that time gives your product the full day on the homepage. You can schedule a launch up to a month ahead.
Do I need a hunter to launch on Product Hunt?
- No. Product Hunt encourages makers to submit their own products, and paying a hunter is not necessary.
