Launch plan · B2B SaaS
Where to launch a B2B SaaS product
B2B buyers rarely discover software on launch day. A launch still helps with early users and feedback, but the channels that pay off over time are the ones where buyers compare tools.
What to have ready
- Current pricing on your site, easy to find, because review directories show it to buyers.
- A few first customers you can ask for reviews once the listings are up.
- The products buyers compare you with. SaaSHub slows down submissions that do not list competitors.
- An email address on your product's domain, which moves a SaaSHub submission up the queue.
01
Before launch: early users
Find a few companies with the problem and learn from them before the public launch.
BetaList
For unreleased or recently launched technology startups; submissions are paid.
Paid submissionStep-by-step guide
r/SaaS
SaaS founders and operators; ask a specific question rather than post a link.
Fee not confirmed
MicroConf Connect
A vetted, pitch-free community of bootstrapped SaaS founders, for advice rather than promotion.
Paid submission, from $49 a month
02
Launch week: attention and conversation
A public launch gives you a date to rally around and a burst of feedback.
Product Hunt
Free to launch, with launch days starting at 12:01 AM Pacific.
Free submissionStep-by-step guide
Indie Hackers
Product pages show self-reported revenue; transparent founders get the most attention.
Free submissionStep-by-step guide
LinkedIn
Up to 3,000 characters, strongest where buyers already follow you or your colleagues.
Free submission
03
First month: where buyers compare
List once the product is live and has its first customers.
SaaSHub
Free for released software with its own domain; waitlists are not accepted.
Free + paid optionsStep-by-step guide
AlternativeTo
Buyers search it for alternatives; betas and invite-only products are declined.
Free + paid options, paid from $5 priority reviewStep-by-step guide
G2
A free profile with basic review collection; paid plans start at $299 a month.
Free + paid options, paid from $299 a month StarterStep-by-step guide
Capterra
Now part of G2 Digital Markets; paid placement is pay per click across three sites.
Free + paid options
04
Ongoing: reviews and integrations
Reviews and integrations keep bringing in buyers who are already evaluating tools.
TrustRadius
A free profile, where profile completeness affects category visibility.
Free + paid options
Zapier App Directory
No fees to publish; approved integrations list with a Beta tag for 90 days.
Free submission
HubSpot App Marketplace
Needs 3 active installs from unaffiliated accounts; first review within 10 business days.
Free submission
Mistakes to avoid
- Listing on review sites before you have customers who can review you.
- Paying for placement before the free profile has any reviews.
- Submitting a waitlist to SaaSHub or AlternativeTo, which both decline unreleased products.
How to tell if it worked
- Trials or demo requests per channel rather than visits. B2B buyers often return weeks later.
- Review count and rating on each review site.
The launch tracker keeps each channel's cost and results in your browser, and launch receipts shows what other founders got from the same channels.
More tips
- Ask your first happy customers for reviews before you pay for any placement.
- Keep pricing on your site current; every review directory shows it to buyers.
Fees, queues and rules change. Every channel page shows when it was last checked and links to the site's own pages.
See every channel for B2B SaaSQuestions about launching B2B SaaS
Does a B2B SaaS product need a Product Hunt launch?
- Not necessarily. B2B buyers rarely discover software on launch day, though a launch brings early users and feedback, and Product Hunt is free. The channels that pay off over time are the review sites where buyers compare tools, such as G2 and SaaSHub.
Is a G2 profile free?
- Yes. The free plan lets you claim the profile and collect reviews, with three users and the "Users Love Us" badge licence. Replying to reviews starts with the Starter plan at $299 a month.