Launch plan · B2B SaaS
Where to launch a B2B SaaS product
B2B buyers rarely discover software on launch day. A launch still helps with early users and feedback, but the channels that pay off over time are the ones where buyers compare tools.
01
Before launch: early users
Find a few companies with the problem and learn from them before the public launch.
02
Launch week: attention and conversation
A public launch gives you a date to rally around and a burst of feedback.
Indie Hackers
Product pages show self-reported revenue; transparent founders get the most attention.
Free submission
03
First month: where buyers compare
List once the product is live and has its first customers.
SaaSHub
Free for released software with its own domain; waitlists are not accepted.
Free + paid options
AlternativeTo
Buyers search it for alternatives; betas and invite-only products are declined.
Free + paid options, paid from $5 priority review
G2
A free profile with basic review collection; paid plans start at $299 a month.
Free + paid options, paid from $299 a month Starter
Capterra
Now part of G2 Digital Markets; paid placement is pay per click across three sites.
Free + paid options
04
Ongoing: reviews and integrations
Reviews and integrations keep bringing in buyers who are already evaluating tools.
TrustRadius
A free profile, where profile completeness affects category visibility.
Free + paid options
Before you start
- Ask your first happy customers for reviews before you pay for any placement.
- Keep pricing on your site current; every review directory shows it to buyers.
Fees, queues and rules change. Every channel page shows when it was last checked and links to the site's own pages.
See every channel for B2B SaaS