Launch plan · Chrome extensions
Where to launch a Chrome extension
For a browser extension, the stores come first: people install from them, and each has its own account and review process. Launch boards and communities then send people to a store page that already works.
01
Before launch: publish to the stores
Register and publish before announcing anything, because every store reviews submissions.
Chrome Web Store
A one-time registration fee, and the account email cannot be changed later.
Account registration fee
Microsoft Edge Add-ons
No registration fee; company accounts can take days to weeks to verify.
Free submission
02
Launch week: one board, one community
Send launch traffic to the store listing, where people can install in one click.
Product Hunt
Free to launch; prepare a 240 by 240 thumbnail and two or more gallery images.
Free submission
Peerlist Launchpad
Weekly launches opening on Mondays (UTC), judged across the whole week.
Fee not confirmed
03
First month: lasting discovery
Add the listings people search when they want a replacement.
AlternativeTo
Lists browser extensions against the tools they replace; links go in dedicated fields, not the description.
Free + paid options, paid from $5 priority review
DEV Community
A technical write-up of how the extension works reaches developers who install tools.
Free submission
Before you start
- Keep the same name, icon and screenshots across all three stores.
- Write the privacy disclosure before submitting; every store asks for it.
Fees, queues and rules change. Every channel page shows when it was last checked and links to the site's own pages.
See every channel for chrome extensions