Early revenue
Deals and lifetime offers
Deal platforms swap a steep discount, often a lifetime plan, for a burst of paying customers and reviews. They suit products that can serve many small customers cheaply, and they are hard to undo: lifetime buyers stay for years at the price they paid.
How to use deals and lifetime offers
- Work out what a lifetime customer costs you to serve for five years before agreeing a price.
- Cap the number of lifetime codes, and keep a clear upgrade path for features you have not built yet.
- Answer questions on the deal page quickly; buyers read the replies as much as the offer.
4 deals and lifetime offers to consider
Each channel links to its own page with the current cost, wait, rules and sources.
AppSumo
SaaS lifetime deals, paid acquisition, early revenue
Commission on sales, Negotiated by category and expected performance
Awesome Black Friday Cyber Monday
Makers and developers hunting Black Friday software deals
Free submission
