Discovery inside an ecosystem
App and extension stores
If your product runs inside a platform, that platform's store is often where users look first. Every store has its own registration, review and technical rules, and reviews take time.
How to use app and extension stores
- Register early: some accounts need identity checks, fees or a testing period before you can publish.
- Read the store's technical requirements before building the listing, not after a rejection.
- Allow for review time before announcing a launch date.
12 app and extension stores to consider
Each channel links to its own page with the current cost, wait, rules and sources.
Apple App Store
iOS, iPadOS and macOS apps, mobile products, games
Account registration fee, $99 a yearStep-by-step guide
Google Play
Android apps, mobile products and games
Account registration fee, $25 one timeStep-by-step guide
Samsung Galaxy Store
Owners of Samsung Galaxy phones, tablets and watches
Commission on sales, 20%, or 15% on subscriptions
