Installs and testers
Mobile app discovery and testing
Mobile apps reach people through beta programmes and sites that feature new apps and deals, but the store listing still does most of the work. Get the basics of app store optimisation right first: a title and subtitle that use the words people search for, screenshots whose first frames explain the value, and ratings from real users.
How to use mobile app discovery and testing
- Recruit testers before launch. TestFlight covers iOS, and new personal Google Play accounts must run a closed test before they can publish.
- Write the store title, subtitle and first screenshots before anything else: every other channel sends people to that page.
- Ask for ratings only after someone has had a good experience in the app, never as a condition of a deal.
2 mobile app discovery and testing to consider
Each channel links to its own page with the current cost, wait, rules and sources.