Reach through your own network
Social launch
Your own accounts are the one launch channel nobody can turn down. Posting is free everywhere, and each platform favours a different format: short text on X, Bluesky and Mastodon, longer stories on LinkedIn and Threads, and video on YouTube Shorts. Reach depends on the audience you built before launch day.
How to use social launch
- Write the post for each platform instead of pasting one message everywhere; character limits and norms differ.
- Show the product: a short video or screenshot usually says more than a paragraph.
- Stay around to reply for the first few hours, and link the launch board or store page from the post.
6 social launch to consider
Each channel links to its own page with the current cost, wait, rules and sources.