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The founder's launch resource

Product launch sites

Find the right audience for what you are building. Launch boards, communities, registries and directories, with the cost, the rules and the catch for each one.

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  • Facts from each site's own pages
  • Links checked every week
  • Unknown stays unknown
Launch channels
175
Categories
20
Updated

What's inside

Channels per category
All 20 categories in the directory
A few starting pointsProduct HuntShow HNBetaListIndie Hackersr/SideProjectAlternativeTo

New 94 channels added

Every listed channel was checked by hand on or after .

See the newest first
Founder's guide
A focused starter plan

  1. Product Hunt

    For a first public launch people can try. If you have launched here before, check the relaunch rules first.

    Free submission

  2. Indie Hackers

    For a conversation with founders about the problem, the business and what you are learning.

    Free submission

  3. AlternativeTo

    For software buyers comparing alternatives. Choose genuinely comparable tools and keep the listing current.

    Free + paid options

Editorial starting points for your product type, goal and readiness. Check current eligibility before submitting.

Launch preparation · 0/5 ready
Your launch kit 0/5 ready

175 channels of 175

Launch platforms

18 sites · Category guide

Daily and weekly launch boards. Best for concentrated launch-day attention and early adopters.

Beta and early access

4 sites · Category guide

Built for products that are not public yet. Use them to fill a waitlist and recruit testers.

A practical launch plan

A launch is a sequence, not a day

The goal is not to collect as many listings as possible. It is to get the product in front of people who might use it, learn from their response and find a channel you can return to.

  1. 01 · Start with people, not traffic

    Before launch

    Talk to people with the problem you are solving. Recruit a few testers, make joining the waitlist simple and learn what they need before you polish the announcement.

    Explore BetaList (opens in a new tab)
  2. 02 · Be ready for the conversation

    Launch week

    Choose a launch board and a relevant community. Show the product clearly, explain who it helps and stay around to answer questions. You do not need to be everywhere at once.

    Product Hunt launch guide (opens in a new tab)
  3. 03 · Follow the useful signals

    The first month

    Follow up with interested users and fix the friction they found. Publish a useful demo or write about the problem. Add a few relevant listings that people can discover after launch day.

    Explore AlternativeTo (opens in a new tab)
  4. 04 · Build a repeatable channel

    Beyond launch

    Keep the profiles that bring the right people up to date. For plugins, extensions and integrations, your ecosystem store can matter more than a general launch board.

    Browse launch channels

Guides by product type

A launch plan for what you are building

Each guide is a stage-by-stage sequence with a short list of channels, chosen for that kind of product and linked to the current rules and fees.

Guides by channel type

Choose by audience

Six places to consider first

These serve different purposes. A waitlist, a technical demo and a buyer comparing software need different places to be seen.

  • Product Hunt

    A launch board for people who like trying new products. Prepare a clear demo and make time for the conversation.

  • Hacker News (Show HN)

    A technical crowd with blunt, useful feedback. Lead with what it does, not the pitch.

  • BetaList

    For qualifying new technology startups and private betas. Submissions currently require payment, so check the plans before applying.

  • Indie Hackers

    Founders who read the story behind the product. Share the numbers and what you learned.

  • r/SideProject

    Receptive to new projects when you ask for feedback instead of announcing.

  • AlternativeTo

    Evergreen. People search it for replacements to tools they already use.

Before you submit

Make the attention count

Pick a useful outcome

Decide what you need next: five helpful testers, a few qualified signups or your first paying customer. An upvote total is not a substitute for that goal.

Match the conversation

Read recent posts and submission rules. A developer community wants something it can try. A review directory needs accurate information for people comparing tools.

Look beyond the spike

Check referrals, signups and whether people actually use the product. Follow up with thoughtful feedback. Keep the channels that bring the right people, even if the numbers are small.

Fees, eligibility and community rules can change. Check the current submission process before spending money, and browse recent activity on smaller sites. This list is a starting point, not a promise of traffic.

FAQ

Questions founders ask before launching

What is the best site to launch a product?

There is no single best site. Product Hunt is a useful starting point for a public software launch. Show HN suits something a technical audience can try, while founder communities can help with feedback and a conversation about the problem. Start with the audience you want to reach, then choose a few places where those people already spend time.

How many launch sites should I submit my product to?

Start with two or three channels you can give real attention to. Reply to questions, notice where people get stuck, and follow up with interested users. Add relevant directories afterwards. More submissions are not automatically better, especially if the audience is wrong.

Do launch directories help SEO?

Some, modestly. Many listings are nofollow, so the direct ranking value is limited. The real benefit is referral traffic, brand mentions, and being found by people searching a directory for alternatives. Directories that rank in search for "alternatives to" queries are the ones worth keeping up to date.

Should I launch before or after my product is finished?

You can collect interest while you are building. BetaList accepts qualifying unreleased and recently launched technology startups. For a public launch, make sure someone can understand the product and get value from trying it. Show HN specifically asks for something people can use, not just a waitlist page.

Which product launch sites have free options?

Product Hunt offers free launches, and Uneed and PitchWall list free queues alongside paid options. GitHub includes public repositories in its Free plan for products with code you can share. Free placement may involve a wait, and eligibility still matters. The starter plan can show channels with confirmed free options; unverified fees are marked as unknown.

Are paid launch listings worth it?

Only when the audience fits. Several launch boards sell skip-the-queue or featured slots, and marketplaces like AppSumo trade margin for early revenue. Judge each one on whether its visitors look like your buyers, not on the size of the site.

Why are some sites marked "check activity"?

Smaller launch sites appear and go quiet regularly. The flagged ones were harder to confirm as active when this list was last reviewed, so look at their recent launches before spending time on a submission.

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